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Luka Maselj is a marketing and communications professional with extensive experience in the automotive and sports industries. Currently serving as Head of Marketing Communications & PR and Head of Marketing Southeast Europe at Continental since October 2021, Luka leads a team overseeing marketing activities across 11 countries in the region. Prior roles at Continental include Team Lead Marketing Communications B2C and PR & Marketing Communications B2C. Experience with PA Sport and Sport Media Focus includes project management in sports marketing and digital communications. Luka also contributed as Communications Manager Assistant for EuroBasket 2013 and held various roles in journalism. Luka holds a Master's degree in Political Science and a Bachelor's degree in Journalism from the Faculty of Social Studies.