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Sabine Kopsch is an experienced marketing professional with a strong background in media and channel strategy. Currently serving as Manager Media & Channel Strategy at Mazda Motor Europe since April 2018, Sabine is responsible for overseeing all media and marketing-related initiatives for 21 National Sales Companies, managing substantial budgets, and leading digital transformation and media governance efforts. Prior experience includes roles at WPP as Senior Strategist & Consumer Insights and Interims Media Director, as well as founding and managing Denkfaktur GmbH. With previous leadership in major agencies like OMD Germany and Mediaedge:cia, Sabine has consistently demonstrated expertise in media strategy development, budget management, and cross-functional collaboration across various international markets. Educational qualifications include a degree in Marketing & Advertising Management and several pertinent certificates from institutions in Germany and the USA.