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Aaron Rajda serves as Vice President of Applications & Analytics and Chief Digital Officer at Consumers Energy. Additionally, Aaron holds the position of Member-Investor at Tappan Hill Ventures and is a Board Member for Junior Achievement of Southeastern Michigan. Previous experience includes roles as Senior Vice President and Executive Technology Director for Digital Marketing, Sales, and Customer Experience Products at Ford Motor Company, as well as Senior Technology Director for Ford of Europe and Ford Business Services India, and Technology Director for the Agile Transformation Office. Aaron's earlier career includes serving as Vice President and Director of Interactive Services at The Y&R Group in Detroit. Educational qualifications include an MBA from the University of Michigan - Stephen M. Ross School of Business and a BS in Management Information Systems from Wayne State University.