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Laura Pielli is a seasoned professional with extensive experience in digital marketing and client retention. Currently serving as a Retention Project Manager at Semrush since October 2022, Laura focuses on the ideation, design, execution, and analysis of experiments aimed at enhancing client retention. Prior to this role, Laura held various positions at Teleperformance from September 2019 to October 2022, including Cluster Sales Manager and Team Lead Manager for the Agency Benelux Team within the Google Ads Project. Laura's responsibilities encompassed performance management, data analysis, team training, and recruitment. Earlier experience includes account management and marketing roles at Mail & Friends Digital SL and Traffic Advisor Ltd, as well as an HR specialist position at DialogoDiretto srl. Laura holds a Laurea Magistrale in Semiotica and a Laurea in Scienze della comunicazione e dell'informazione from Alma Mater Studiorum – Università di Bologna.