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Marcelo Cruz is a professional with over 10 years of experience in the finance and tech industries. From 2010 to 2014, they were the Founder & CFO of Ligue Ponto. In 2014, they moved to Embracon Condomínios as the Principal Chief Financial Officer, where they were responsible for the financial areas, including evaluating and registering credit limits of customers, monitoring and reconciling bank liquidations, and authorizing financial operations. In 2018, they joined CondoConta as the Chief Operating Officer, where they were the first mover in creating a new sector called Condotech. Finally, in 2022, they were selected to be part of the Scale-Up Endeavor program, an acceleration program for the next generation of the largest scale-ups in the country.

Marcelo Cruz has a comprehensive education history. Marcelo obtained a Bachelor's degree in Accounting and Finance from Pos-ECM/UFSC in 2005. In 2006, they completed a Master's degree in Business Administration from FGV - Fundação Getulio Vargas. In 2017, they completed a Master of Business Administration from FGV - Fundação Getulio Vargas with a focus on Accounting and Finance. In 2018, they began a post-graduate program in Financial and Banking Markets at UniCesumar, which they are still completing. Additionally, Marcelo has obtained several certifications, including Entrepreneurship 101: Who is your customer? from MITx on edX in 2022, Executive Mission Fintech - Silicon Valley from StartSe University in 2022, Lender's Oracle: Credit Risk Management in Bank from State Bank of India in 2022, Análise de Crédito e Risco de Crédito from Fundação Getulio Vargas in 2022, Technology Entrepreneurship: Lab to Market from HarvardX in 2021, Power BI Completo - Do Básico ao Avançado from Udemy in 2020, Banking Skills from EA Banking School in 2020, and Capacitação em Franchising from ABF Associação Brasileira de Franchising in 2017.