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Ann Van Wetteren is an experienced professional in concept development and project management, currently serving as a Senior Concept Developer at Condé Nast since April 2021. Previously, Ann played a pivotal role as a Concept & Project Developer at 25hours Hotels from April 2017 to February 2022, where involvement in founding "The Extra Hour Lab" showcased a commitment to innovative hospitality experiences. Other roles include Editor & Host at ilovetravel in early 2021, Interior Design Concepter at Restaurant Aptikt, and Concept & Product Scout at Pall Center Exploitation SA for nearly three decades, grounded in family business operations. Ann's academic background includes an MBA Essentials from The London School of Economics, a Master's in European Ethnology from Humboldt-Universität zu Berlin, and a Bachelor's in Anthropology & Sociology from Université libre de Bruxelles, complemented by certifications in NLP Master Coaching and as a clinic clown.