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Waqar Aslam Chohan is an experienced professional with extensive expertise in sales and trade marketing across various sectors. Currently serving as the Head of Sales and Trade Marketing at Conatural since October 2022, Waqar has successfully led multiple teams and achieved significant sales growth. Prior to this role, Waqar was the General Manager of Sales & Marketing for the Personal & Home Care category at Goldenrod Product Solution (Pvt) Ltd., managing profit and loss responsibilities. Waqar's tenure at IFFCO Pakistan (Pvt) Limited included various key positions where strategic marketing and sales initiatives led to increased profitability and sales volume. Experience also includes roles at Bata Pakistan Limited, A. M. Distributors, BTL Marketing Concepts, and Haleeb Foods Limited, showcasing a robust background in sales strategy, product management, and marketing. Waqar holds an MBA in Marketing and a BBA in Finance and Marketing from the Lahore School of Economics.