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Ljubomir Ristic joined Comtrade in 1997. During his career, he helped build the Comtrade brand and steered the image of the Group towards an innovative IT company. Prior to Comtrade, he worked in several advertising agencies, even winning Epica Grand Prix as Art Director. Mr. Ristic graduated from the Faculty of Architecture at the University of Belgrade. He is a member of several business associations and a passionate tennis player.