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Ivan Marchant holds extensive experience in the digital marketing and analytics industry, currently serving as Vice President for Latin America at Comscore, Inc. since October 2009. Managing operations across Argentina, Brazil, Mexico, Colombia, Chile, and Peru, Ivan has also held various leadership roles, including Vice President for Mexico, Colombia, Peru, and Central America, and Country Manager for Mexico and Central America. In addition to their corporate responsibilities, Ivan contributes to academia as a professor at Universidad La Salle and Tecnologico de Monterrey, teaching courses in communication and market research. With a strong background in marketing management from previous positions at Certifica.com and Impsat Peru, Ivan has demonstrated significant revenue growth throughout their career. Ivan holds multiple degrees, including an Executive MBA and a degree in Marketing Planning from leading Chilean institutions.