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Aditya Varanasi is the Chief Executive Officer at Awarity, a Digital Marketing Company that aims to make targeted display advertising affordable to businesses through a subscription model. Prior to this role, Aditya held leadership positions at companies like CoverageHQ and PepsiCo's Frito Lay division, where he led innovative marketing strategies and successful brand transformations. Aditya's background in engineering and business administration, combined with his extensive marketing experience, has led to significant successes in launching new businesses, developing new products, and driving growth in various industries.