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Sandrine Ayer has a diverse work experience spanning over 11 years. Sandrine started their career as an intern at ftc communication SA in 2008. Sandrine then worked as a junior account at Pulsion Agence de Communication SA from 2010 to 2011. After that, they joined MEC as a media account manager from May 2011 to December 2013.

In 2014, Sandrine Ayer became an advertising manager at ck Watch + Jewelry Co. Ltd. Sandrine was responsible for the establishment of the advertising/media strategy and managed the global advertising campaign. Sandrine also handled media planning for European subsidiaries.

From January 2018 to August 2019, Sandrine Ayer worked as a global communication manager at CK Watch & Jewelry Co., Ltd. Sandrine developed communication strategies and projects, including public relations, events, advertising, media, social media, and influencer marketing. Sandrine also managed a team and served as an internal ambassador for communication projects.

Currently, Sandrine Ayer is the head of marketing and sales operations at Comfone AG. Their role involves defining and implementing the marketing strategy in the B2B telecommunications industry, focusing on corporate branding and content marketing.

Sandrine Ayer began their education at Gymnase Auguste Piccard from 2001 to 2004, where they obtained their Maturité. Sandrine then went on to attend Université de Neuchâtel, where they earned their Bachelor's degree in Journalism and Communication from 2004 to 2007. Sandrine furthered their studies at USI Università della Svizzera italiana, where they pursued a Master's degree in Corporate Communication from 2007 to 2009.

In 2010, Sandrine attended SAWI and obtained a Federal Diploma in Communication (2010-2011). Additionally, they completed a Markom Certificate in Communication, Marketing, Sales, and Public Relations, as well as a Professional Course in Communications Specialist, both from the same institute in 2010.