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Juan Diego Chamorro has extensive experience in marketing and brand management, with a focus on the Americas. Juan Diego started their career at The Coca-Cola Company as a New Projects Brand Manager in 2000. Juan Diego then moved on to Mattel, Inc. as a Category Manager in 2001, before joining British American Tobacco as a Group Brand Manager for International Brands in 2002. In 2007, they became the Marketing Director for Colombia & Ecuador at Mastercard, where they stayed until 2014. Juan Diego then took on the role of Marketing Head for the Caribbean region at Mastercard from 2015 to 2018. Most recently, they have been working as the Vice President of Marketing for the Americas at Collinson since 2018.

Juan Diego Chamorro has a Bachelor's degree in Business Administration from Universidad de Los Andes and a Master's degree in Business Administration from Tulane University - A.B. Freeman School of Business. Juan Diego has also completed an Executive Program in Consumer Marketing Strategy from Northwestern University - Kellogg School of Management and an Executive Program in Marketing in the Digital Era from Harvard Business School.