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Michele Johnston is an experienced digital marketing professional with a diverse background in B2B technology and e-commerce. Currently serving as the Digital Marketing & Technology Practice Lead at Magnetude Consulting since July 2020, Michele creates and manages integrated marketing programs, utilizing SEO/SEM, social media, database marketing, PR, content marketing, and email marketing. Previous roles include Senior Digital Marketing Strategist at SilverTech, Inc., where Michele enhanced digital user experiences for enterprise clients, and Director of Marketing at Good Start Packaging, achieving a 30% increase in organic traffic. With extensive experience dating back to 1996 in various digital roles, Michele has developed strategic plans for numerous industries, including healthcare and financial services, and has a solid educational foundation with a B.S. in Environmental Science from St. John's University.