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Tad Martin is a seasoned entrepreneur and executive with extensive experience in sales, merchandising, and operations. As Co-founder and CEO of Collective[i], since August 2007, Tad has been instrumental in leveraging AI to enhance sales processes. In addition, Tad serves as a Board Member for reCommerce Brands and the American Folk Art Museum, contributing to brand optimization and the appreciation of folk art. Previous roles include Executive Board Treasurer for Avenues: The World School Parent Association, Board Member at Send the Trend, and SVP of Merchandising and Operations at Overstock.com. Tad holds a BA in English from the University of Utah, and attended Space Camp in March 2023.