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Serah Ye is an experienced professional in data and analytics, currently holding the position of Director of Data & Analytics for the CP Skin Health Group at Colgate-Palmolive. Prior to this role, Serah served as Associate Director of Data & Analytics within the same group. Additionally, Serah has held positions as Director of Analytics & Insights at ASU Enterprise Partners, Director of Research at Ethology (a Tallwave Company), Business Intelligence Manager at Tallwave, and Market Research/Analytics Manager at iCrossing. Serah's academic background includes a PhD ABD and M.S. from the University of Arizona's Eller College of Management, as well as an M.S. in Library and Information Science from Wayne State University.