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Adam Reiter has held a number of roles across a variety of companies. In 2020, they became the Vice President of Sales and Operations at Cocktail Courier. In 2018, they co-founded RePower, a company dedicated to keeping functional devices out of landfills. From 2009 to 2018, they were the Vice President of Operations at ReUp Devices, a company that provides creative and cost-effective solutions to manufacturers, government agencies, retailers, and extended warranty providers in the technology and consumer electronics supply chain. From 2007 to 2009, they were the Managing Partner of JABSS Investments LLC, a private equity search fund. From 2003 to 2007, they held three roles at CDW: Vice President of Commercial Sales, Senior Director of Small Business, and Senior Director of Acquisition Integration.

Adam Reiter obtained a degree in Psychology with a focus in Business from Indiana University Bloomington between 1989 and 1993.