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Miguel Melgar Romero is a seasoned professional in business development and sales, currently serving as a Business Development Representative at Cervecería Nacional since March 2022. Prior experience includes roles such as Sales Executive at Pronaca, where responsibilities encompassed organizing weekly KPIs and merchandising, and executing sales strategies. Miguel also held positions at Tesalia CBC and Industrias Ales C.A., focusing on point-of-sale execution and merchandising for fast-moving consumer goods. Earlier experience includes responsibilities as a Supervisor at Compañia Ferremundo S.A. and as an Intern at Nestlé Ecuador. Miguel holds dual degrees in Marketing and Commercial Negotiation from Universidad de Guayaquil and Estatal de Guayaquil, completed between 2012 and 2018.