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Natasha Shatford is an accomplished professional with extensive experience in category strategy and development within the consumer goods sector. Currently serving as Category Strategy Lead at Coca-Cola Europacific Partners since October 2024, Natasha previously held roles such as UK&I Category Development Lead & Global Perfect Store at Karo Healthcare, where responsibilities included establishing the UK Category Development function and developing strategy. Earlier career highlights include positions at The Silver Spoon Company and Colgate-Palmolive, focusing on category management for major retailers. Natasha's background also features experience at GSK and Novartis Consumer Health, emphasizing customer business management and trade category management. Natasha began the career at Kantar Worldpanel UK, providing valuable insights into consumer behavior. Educational credentials include an MSc in Marketing from the University of Leicester and a BSc in Business Management from the University of East Anglia.