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Mia's optimization strategies have lifted revenue $4M in 90 days, created a sustained 40% increase in advertising revenue, taken a political candidate from 4th to 2nd place in 3 months, and won a Google News Initiative Grant. She is a 14-year veteran of analytics who grew up inside digital marketing agencies like Huge, Critical Mass, and Mirum.

During her sabbatical from digital marketing, Mia worked for 3 years for independent media to re-imagine what data could do on media sites to promote civil civic engagement.