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Ilana Lategan is an experienced Brand Manager currently employed at Clicks Group since June 2022, focusing on purpose-driven and private label initiatives. Prior roles include Product Brand Manager at Parmalat Group and Technical Planning & Communications Manager at British American Tobacco in the EEMEA region, where responsibilities ranged from marketing support to new product introductions. With a career spanning over two decades, Ilana has managed major brands and complex projects across different markets, highlighting expertise in product strategy, marketing operations, and brand communications. Educational qualifications include a Bachelor of Commerce from the University of Stellenbosch and completed certificates in Digital Marketing from multiple institutions.