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Gemma Metheringham is currently a Doctoral Student at Nottingham Trent University and has extensive experience in the fashion industry, having founded The Elephant in My Wardrobe, a blog and consultancy focused on conscious consumption and secondhand fashion. Gemma serves as a Strategic Advisor at Circle Collective, developing strategies to enhance the retail experience aligned with sustainability values. As a Visiting Lecturer at the London College of Fashion, Gemma mentors MA Fashion Design Management students. Previous roles include Researcher and Writer for Common Objective and a short-term Lecturer at Nottingham Trent University. Notable past positions include Creative Director for Next Ltd, Chief Creative Officer for Karen Millen, and Joint Managing Director during a transformative period for the brand. Gemma holds an MA in Fashion Futures from the London College of Fashion and a Bachelor's Degree in Fashion Knitwear from Nottingham Trent University. An Honorary MA has also been awarded from the University of Hertfordshire.