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Jennifer Trowbridge has a diverse work experience in the field of consumer and shopper insights. Jennifer is currently working at Circana since 2023, where they hold the role of SVP, Consumer & Shopper Insights. Prior to this, they worked at IRI as a Principal, Team Lead, Consumer & Shopper Insights from 2020 to 2023. Before joining IRI, Jennifer worked at TracFone Wireless as the Director - Consumer Insights and Market Strategy from 2012 to 2014. Jennifer also has experience at Symphony IRI Group as Director - Consumer Insights from 2006 to 2012. Jennifer started their career at Retail Solutions in 2005 as a Category Review Manager and worked at PepsiCo as an Account Manager from 2004 to 2005.

Jennifer Trowbridge attended NYU Gallatin, where they studied Marketing & Psychology. Jennifer later attended Union College, where they obtained a Bachelor of Science degree in Psychology.