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Michelle Yu has extensive experience in marketing across various companies, currently serving as Marketing Manager for Asia-Pacific at BCA Research since April 2021, following a similar role at Ned Davis Research. Prior to these positions, Michelle held roles at ServiceNow as a Senior Marketing Specialist and at Acuris Global as a Senior Marketing Executive, where responsibilities included developing integrated marketing programs and managing customer engagement strategies. Additional experience includes marketing roles at Robert Walters, eBay, and Symantec, focusing on digital marketing, event management, and partnership development. Michelle holds a Bachelor's degree in Business with a focus on Marketing and Human Resources Management from Monash University.