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Donna Wydra has a diverse work experience in the field of market research and strategy consulting. Donna most recently worked as the Principal of Market & Shopper Insights at Circana, starting in 2013. Prior to that, they served as the SVP of Consumer & Shopper Strategy at CMI from 2012 to 2013, where they provided consulting services for various consumer sectors. Donna has also held roles as the Senior Vice President of Shopper Insights & Retail at Ipsos from 2010 to 2011, and as the Senior Vice President at Socratic Technologies from 2003 to 2010. Donna has ample experience in leadership positions, having worked as the Senior Vice President at TNS, Vice President at Synovate, Vice President at M/A/R/C Research, and Vice President at Nielsen. Donna's career began with Leaf, Inc (now Hershey) in 1989, where they served as a Brand Manager and Senior Research Analyst.

Donna (Preban) Wydra's education history includes a Bachelor of Arts degree in Business, Computer Science & Music from Augustana College and an MBA in Marketing from the Quinlan School of Business, Loyola University Chicago.