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Alissa Gavrilescu is a seasoned marketing professional with extensive experience in B2B and B2C lifecycle marketing, currently serving as Senior Director, B2B Lifecycle Marketing at Cigna since June 2018. In this role, Alissa leads marketing strategy, analytics, and CRM initiatives across various customer engagement stages. Alissa's previous positions include Marketing Director for B2B and B2C Acquisition at Cigna, and Director of Strategic Marketing for Dental, Vision, and Supplemental Health Solutions at Solstice Benefits, Inc. Alissa has also held marketing leadership roles at Prudential Florida 1st Realty and Better Homes and Gardens Real Estate. Educational qualifications include a B.S. in Advertising from the University of Florida and a Bachelor's Degree in Advertising from the University of Florida College of Journalism and Communications.