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Lee Robinson is a Senior Manager of Consumer Insights & Strategy at Ro, with a career spanning over eight years in consumer insights and strategic brand development. Prior experience includes Manager of Consumer Insights & Strategy at Sterling-Rice Group, where Lee built and refreshed brands through research-driven strategies, managed product innovation projects, and engaged cross-functional teams to deliver impactful results. Earlier roles at The Kraft Heinz Company involved experiential marketing for the Planters brand, engaging directly with consumers at events nationwide. Lee holds a Bachelor's degree in Journalism, specializing in Strategic Communication from the University of Missouri-Columbia.