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Kenneth Lee has over 20 years of experience in marketing research, currently serving as General Manager at Cido Research since July 2008. With expertise in data collection across various industries including Public Sector, Banking & Finance, Government, Telecommunications, and FMCG, Kenneth demonstrates comprehensive knowledge in managing diverse teams of data collection experts for multinational studies in the APAC, Greater China, and Hong Kong regions. Prior to Cido Research, Kenneth held positions as Fieldwork Manager at Oracle Added Value and as Manager of Operations at Nielsen Company. Kenneth earned a Bachelor of Commerce degree in Marketing from Curtin University of Technology from 1999 to 2002.