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Frank MacPherson serves as the CRM and Digital Marketing Director at ChristianaCare since July 2017, focusing on modernizing marketing strategies through a data-driven approach to enhance consumer and patient engagement. Previous roles include Marketing Director at ChristianaCare, where Frank established a data-driven framework and led significant enterprise initiatives, Director of Marketing at AWE Learning, and Marketing Consultant at Young Marketing Consulting, providing a range of services with an emphasis on digital advertising. Frank's career also includes leadership positions at the Entrepreneurs' Organization and the National Association of Corporate Directors, where responsibilities encompassed strategic marketing, membership recruitment, and chapter operations. Frank began a career in account management at the Corporate Executive Board after earning a BA in English and Political Science from Wake Forest University.