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Blandine Ratard has extensive experience in trade marketing and merchandising management, currently serving as the Trade Marketing & Merchandising Manager at Parfums Christian Dior since July 2011. In this role, Blandine develops annual strategies for trade marketing and merchandising, negotiates with retailers, and oversees the creation of point-of-sale materials. Prior positions at Dior included Senior Merchandising Manager for Germany and Switzerland, where responsibilities encompassed implementing merchandising guidelines and managing a team. Previous experience includes working as a Junior Key Account Manager and Trade Marketing Manager at Pernod-Ricard-Swiss, and serving in roles related to internal control and wealth management at UBS. Blandine holds a Master's degree in Marketing & Finance from NEOMA Business School.