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Francesca Acerbi is an accomplished professional specializing in social media and digital strategies, currently serving as Head of Social Media and Digital at Moreschi since January 2024. Prior experience includes over a decade at adidas, where Francesca held the position of Digital Publishing Manager and PR Manager for Individual Sports, focusing on digital publishing strategy and content creation. Additional roles at Reebok as a PR Specialist, GWC World as a PR Account Manager, and Gruppo Editoriale L'Espresso as Conference Manager further enrich Francesca's expertise in public relations and digital engagement. Francesca's educational background includes study at IULM University and a scientific maturity from Liceo scientifico Niccolo’ Machiavelli.