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Marta Garcia is a seasoned marketing and data analyst with extensive experience in delivering data-driven insights and optimizing marketing spend. Currently serving as a Senior Marketing Analyst at Chill Insurance since January 2014, Marta has a strong background in attribution models and performance reporting. Previous roles include Digital Data Analyst at OpenJaw Technologies, where tasks involved increasing sales of ancillary products, and Web Analyst/Data Analyst at Pocket Kings Ltd, focusing on website performance and user experience. Earlier experience encompasses several positions at ZED WORLDWIDE, where Marta excelled in web data analysis and e-commerce analytics, and market research roles at STIGA, emphasizing customer satisfaction analysis. Marta's educational credentials include a Licenciatura in Statistics from Universidad Carlos III de Madrid and various expert degrees in market research and data mining.