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Paola Sironi has extensive experience in customer engagement and business projects, currently serving at CheBanca! S.p.A - Gruppo Mediobanca since June 2015 in various roles including CRM Engagement & Acquisition Manager and Digital Acquisition Manager. Prior to this, Paola worked at Havas Media as an Account Manager from January 2011 to May 2015, and at DMC - Fullsix as a Media Manager from May 2006 to December 2010. Paola has developed integrated online marketing strategies, contributed to complex inter-company projects for customer acquisition, and managed web marketing activities. Paola holds a degree from Università Cattolica del Sacro Cuore, obtained between 2000 and 2006.