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James Hegwein is an experienced media planner who has worked in various roles at companies such as Channel 5, Modern Times Group MTG AB, MTV Networks, BSkyB, and Channel 4. James has managed teams responsible for promotional airtime across different TV channels and platforms, optimizing messaging opportunities and ensuring effective and efficient use of resources. With a background in media planning and navigation, James has also been involved in post-campaign analysis and launching new channels on-air. Currently pursuing a TV Masters from Thinkbox, James continues to expand their knowledge and expertise in the field.