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Matthieu B. is a seasoned professional in e-commerce and digital marketing, currently serving as the Global Head of E-Commerce at CHANEL since September 2022. Prior experience includes a role as Senior Manager of E-Commerce at Paco Rabanne, overseeing multiple e-commerce websites and defining strategies across various markets. Matthieu B. has also held positions such as Global E-Commerce Manager for Armani at L'Oréal, and Senior E-Commerce Project Manager at Parfums Christian Dior, where management of online merchandising and digital campaigns were key responsibilities. Early career experience includes consulting roles at EUROGROUP CONSULTING and Beijaflore, as well as brand management positions at Danone, Chanel, and L'Oréal. Matthieu B. holds a Master 2 in Marketing from NEOMA Business School and further education from Umeå University.