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Grégoire Kodjabeykian is a seasoned professional in digital marketing and data analytics, currently serving as Head of Data at CHANEL since December 2019. Grégoire has previously held positions at HSBC as Web Analyst & Data Marketing, and at Orange Bank as Digital Marketing Expert, contributing to the launch of a mobile bank. Expertise includes optimizing customer journeys, developing multi-channel marketing strategies, and enhancing business performance through intricate data analysis across various platforms. Grégoire's comprehensive skill set encompasses web analytics, paid media management, customer experience optimization, and CRM integration, supported by a robust educational background in business administration and management.