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Saoirse Kelly serves as the Partnership Brand Strategy Lead at John Lewis Partnership since November 2022, where responsibilities encompass brand best practices, positioning, performance tracking, and cross-brand propositions. Key achievements include the development and activation of the customer and brand strategy, coordination of cross-brand initiatives, and the rollout of a refreshed brand identity. Previously, Saoirse held various roles at John Lewis & Partners from June 2019 to November 2022, including Brand and Customer Strategy Lead, where significant contributions involved shaping brand direction, developing customer growth plans, and leading the new brand strategy. Earlier experience includes serving as Strategy Manager at Deloitte Digital, focusing on customer strategy across multiple industries, and as Brand Manager at Campus Mags. Saoirse holds a First Class Honours BSc in Economics from the University of Bristol.