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Pratik Shah currently serves as the Assistant Marketing Manager at Mercedes-Benz Central Star Gujarat, a position held since December 2022, where responsibilities include building and executing ATL and BTL campaigns and overseeing the company's online presence in coordination with a digital marketing agency. Prior to this role, Pratik worked at Havells India Ltd as a Senior Executive in Marcom from June 2019 to November 2022, executing marketing campaigns according to brand guidelines and managing vendor relations. Educational qualifications include an MBA in Marketing from S. R. Luthra Institute of Management, an Advanced Digital Marketing Program from Ahmedabad School of Digital Marketing, a BBA from Navnirman Institute of Management, and earlier studies at St. Xavier's High School for HSC and SSC.