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Alison Terry is a media strategy supervisor at Mazda Motor Europe, responsible for audience analysis, unified media planning, and enhancing data-driven media opportunities. With extensive experience at Mazda UK, Alison has successfully delivered digital-first paid media campaigns, managed dealer communications, and directed national events and training initiatives. Key achievements include overseeing major experiential campaigns and dealer training launches. Alison holds a CIM Diploma in Marketing from the Chartered Institute of Marketing and a degree from Kingston University.