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David Cretin holds a Master's degree in Business Administration with a specialization in Retail and Trade Marketing from IAE France and a DUT in commercial techniques. David has extensive experience in the consumer goods sector, with current responsibilities as Commercial Director for France at CELSIUS Holdings, Inc. Prior to this role, David served as Managing Director for Vitamin Well, overseeing operations for Barebells Functional Foods. David's career includes positions such as Sales Director at Gü Puds, Category Planning Manager at Mondelēz International, and various roles at KRAFT Foods France, where expertise in category management, sales strategy, and customer relations was developed. David's professional journey reflects a strong background in developing strategic sales plans and enhancing business relations across multiple brands and product categories.