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Heidi Birchall is the VP of Loyalty Strategy at Cecilian Partners. Heidi has over 9 years of experience in marketing and communications, with a focus on brand loyalty and partnerships. Heidi has worked with some of the world's leading hospitality brands, including Jumeirah Group, Emaar Hospitality Group, and Global Hotel Alliance. Heidi is a strategic thinker with a passion for developing creative solutions that drive business results.

Heidi Birchall completed their undergraduate degree in political science and government at the University of Surrey. Heidi then attended the Hong Kong International School.

Heidi Birchall works with Thomas Kruger - SVP of Software Engineering, Matt Segal - SVP of Brand & Partnerships, and Khari Walker - Head of People & Culture. Heidi Birchall reports to John Cecilian, Co-Founder & CEO.