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Patricia Baagø Ishøj is an experienced marketing professional specializing in product marketing and strategic program initiatives for B2B technology companies. Currently serving as a Project Manager at IFS, Patricia also runs Catchy Content Advisory as a Product Marketing Strategist, advocating for customer value-based marketing strategies. Prior roles include Head of Global Marketing Content and Campaigns, Head of Product Marketing, and Global Director of Product Marketing at Unit4. Patricia's earlier experience encompasses positions at Deltek, Maconomy A/S, and Copenhagen Business School, complemented by a robust educational background with a Master's Degree in International Business Communication and post-graduate qualifications in leadership and organizational development.