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George B. is a seasoned marketing professional currently serving as the Demand Generation Manager at causaLens, where responsibilities include developing ABM programs, enhancing SEO, and establishing a scalable demand generation framework. George has a strong background in demand generation through previous roles such as Paid Media Manager at Twilio, managing extensive media budgets and campaign strategies, and Marketing Account Manager at Gripped, overseeing marketing strategies for multiple B2B SaaS clients. George's earlier experience includes positions in various marketing roles, such as Junior Marketing Manager at Founders Makers and Junior Growth Executive at TrueUp. Educationally, George holds a BA (Hons) in Business Management from De Montfort University and has completed a Mini MBA in Marketing. Additionally, George is involved as a member of RevGenius and the Responsible AI Institute.