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Bernice Huelin

Global Marketing Effectiveness Lead at Castrol

Bernice Huelin has a diverse work experience spanning various roles and companies. Bernice began their career at DHL in 1992, where they served as a Pricing & Planning Manager, responsible for pricing, business planning, and competitor analysis. At Yell, Bernice held multiple positions, including Head of Pricing and Head of Initiative Planning & Implementation. Bernice also worked as the Head of Rescoping and Commercial Manager at Yell.com, where they focused on business case preparation, revenue forecasting, and pricing models for new products. Starting in 2008, Bernice joined Castrol as the Marketing Effectiveness & Tracking Manager, eventually progressing to become the Global Marketing Effectiveness Lead. Overall, they have demonstrated expertise in marketing effectiveness, market intelligence, pricing, and business planning throughout their career.

Bernice Huelin completed their education from 1986 to 1990 at London Metropolitan University, earning a 2(i) degree in Business Studies specializing in Marketing. Bernice also obtained additional certifications in Data Capture & Commercialisation and bp Digital Marketing Foundations from Circus Street in 2023.

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