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Paul Upson has gained extensive experience in CRM and customer engagement roles across various companies such as Cashrewards, Monese, Trainline, Addison Lee Group, Hailo, GameAccount Network plc, Liquorice DigitasLBi, and bwin.party digital entertainment. With a background in managing CRM teams, implementing promotional campaigns, and improving database health, Paul has demonstrated a strong track record in driving customer loyalty and engagement.