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Steven I. is a seasoned digital and commercial leader with extensive experience in e-commerce and digital transformation across various sectors, including footwear and apparel. Currently serving as Chief Commercial Officer at Vivobarefoot, Steven previously held key roles such as Chief Digital Officer at Hunter Boots Ltd and Tiger of Sweden, where strategic growth initiatives were implemented. Expertise encompasses managing global e-commerce operations, digital marketing, and P&L responsibilities in high-stakes environments. Educational qualifications include a recent focus on product roadmapping from the University of Cambridge and certifications in digital marketing from the University of Sydney, alongside foundational degrees in business and sports science.