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Antonio Alvarez G. has extensive experience in technology and marketing leadership roles at Grupo Casa Pellas since September 2011, serving as CTO, Chief Marketing Officer, and Operational Excellence Manager. Noteworthy achievements include the implementation of web-based CRM solutions and the development of a digital marketing strategy that resulted in successful lead generation for vehicles and motorcycles. Prior to this, Antonio was involved in planning and account management at Grupo MandA and TBWA, respectively, while also founding a collaborative blog focused on learning from failures. Antonio holds a Master of Science in Technology Management from the University of Denver and multiple degrees in Marketing and Strategic Management from Universidad Americana.