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Isabel Lesch is an experienced professional in the field of Customer Relationship Management (CRM), currently serving as Senior CRM Manager at Carwow since February 2020. Prior roles at Carwow include CRM Lifecycle Manager, CRM-Manager, and Junior CRM Manager, highlighting a progressive career in CRM functions. Prior to Carwow, Isabel gained valuable experience as a marketing intern at Rodenstock Group, where responsibilities included campaign organization, website and app content maintenance, customer care, and evaluating marketing effectiveness. Isabel holds a Master of Science in Business Administration from Otto-Friedrich-Universität Bamberg and a Bachelor of Science in Economics from The Julius Maximilians University of Würzburg.