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Lamiae Lamtiri is a marketing communications specialist and content creator with extensive experience in digital project implementation and content management across various companies. Currently at Carrier HVAC since December 2021, Lamiae manages the launch and optimization of 19 websites, ensuring user experience and SEO enhancements. Previous roles include marketing and communications responsibilities at URBAN LAND, where Lamiae focused on communication materials for social media, and a position at BASF that involved digital content creation and alignment with digital strategy. Earlier experiences span customer service and project management roles at Atos, Al Omrane, and Attijariwafa bank. Lamiae holds a Master’s degree in marketing and commercial actions from Ecole Nationale de Commerce et de Gestion in Casablanca.