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William Martinez has a range of work experience in the beauty and bridal industries. William started their career at Nordstrom as a Business Manager in 2011, where they set and exceeded sales goals and organized events to educate the cosmetics staff. William then moved on to Burberry in 2010 as a Beauty Specialist, where they pioneered beauty best practices and integrated beauty into the customer journey. In 2014, they became the Store Manager at Ultimate Bride, and most recently, in 2019, they became the Sales Director at Carine's Bridal Atelier.

William Martinez attended Oakland University from 2006 to 2010, where they earned a Bachelor of Arts (B.A.) degree in Communication and Media Studies.