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Lorna Smithers is a Regional Manager North at Car Benefit Solutions since March 2017, specializing in Employee Car Ownership Schemes that provide significant savings for both businesses and drivers while serving as an effective recruitment and retention tool. Prior to this role, Lorna accumulated extensive experience at Williams BMW Rochdale from July 2005 to February 2017, where roles included Sales Analyst, Marketing Database Coordinator, CRM Controller, Preparation Controller, and Customer Service Advisor. Lorna holds a degree in Hospitality Management with a focus on Tourism and Travel Services Management from The Manchester Metropolitan University, earned between 1999 and 2003.